Turn Your Restaurant Tables into a Marketing Channel
Receive professionally printed
sugar sachets at no cost,
delivered to your venue monthly
and used as part of your
normal service.
No contracts. No disruption.
Each time your venue is chosen
by an advertiser, you get your
sugar
ABSOLUTELY FREE*
Free sugar supply. No obligation. Easy sign-up.
What Joining the Heroes Platform Means for You
Once Approved, Your Venue Can Be Selected for a Brand Campaign
Once Selected, Your Venue Gets Branded Sugar Sachets (for free)
Customers engage with branded Sugar Sachets
We Replenish Your Sachets for Duration of Campaign
Nothing Changes on Your Floor
Supporting Hospitality Venues...
One Table at a Time
Clean, Consistent, Professional Cost Saving Strategy
All sugar sachets are professionally printed and designed to suit hospitality environments. They are neat, practical and appropriate for everyday service, ensuring your tables maintain a polished look while benefiting from free supply of sugar.
Heroes Advertising works with verified restaurants, coffee shops, hotels, lodges, golf clubs, bed & breakfasts and event venues across South Africa. Being part of the network connects your venue to national and regional brands while keeping your service uninterrupted.
We understand the importance of maintaining a comfortable environment for your customers. That’s why all advertising campaigns are reviewed to ensure alignment with our positive, family-friendly platform standards.
Reduce Your Restaurant’s Sugar Costs
Every cup of coffee or tea served requires sugar, making individually packed sugar sachets a regular operating expense for restaurants and hospitality venues.
Heroes Advertising helps participating venues reduce this expense by supplying free sugar sachets for restaurants. The sachets are professionally printed with advertisements from selected businesses and delivered to approved venues for customers to use with their beverages.
Your restaurant receives a practical product that it already uses, while advertisers gain valuable exposure to customers in a relaxed, social environment. It is a simple partnership that creates value for both restaurants and brands.
How Our Free Sugar Sachet Programme Works
Joining the Heroes Advertising restaurant network is easy:
- Register your venue
Complete the restaurant registration form with your business and contact information.
- We review your application
Our team will assess your venue, location and estimated sugar usage. Participation is subject to approval, campaign availability and our terms and conditions.
- Receive professionally packaged sugar
Approved restaurants receive advertising-branded sugar sachets for use with coffee, tea and other hot beverages.
- Serve them to your customers
Place the sachets on your tables, counters or beverage stations as part of your normal service.
There is no complicated new system for your employees to manage. The sugar simply becomes part of your restaurant’s everyday customer service.
Why Restaurants Join Heroes Advertising
Reduce everyday operating expenses
Sugar may seem like a small item, but the cost accumulates when you serve hundreds or thousands of hot drinks every month. Receiving qualifying sugar supplies at no cost can help you reduce one of your recurring consumable expenses.
Maintain a neat, professional presentation
Individually packed sugar sachets are convenient, hygienic and easy to serve. They help keep tables and beverage stations clean while giving customers controlled portions.
No disruption to your normal service
Your team continues serving sugar in the same way they usually would. There is no special equipment to install and no lengthy process for staff to follow.
Receive a dependable consumable
Sugar is a product your restaurant already needs. Heroes Advertising connects the supply of this everyday essential with carefully selected advertising campaigns.
Become part of a growing venue network
Heroes Advertising works with restaurants and hospitality venues across South Africa, helping advertisers place their brands directly into customers’ hands.
Which Venues Can Apply?
Our free sugar programme is suitable for hospitality businesses that regularly serve coffee, tea and other hot beverages, including:
- Restaurants
- Coffee shops and cafés
- Hotels and lodges
- Guest houses
- Golf clubs
- Conference and function venues
- Bakeries and delis
- Selected hospitality establishments
Applications are evaluated according to location, customer profile, sugar usage and advertiser demand in the area.
Why Advertisers Value Restaurant Exposure
Restaurants provide a valuable advertising environment because customers are seated, relaxed and generally less distracted than they are when scrolling online.
A branded sugar sachet is physically handled, opened and used. This gives an advertiser’s message an opportunity to be noticed naturally during the customer’s dining experience.
By joining the Heroes Advertising venue network, your restaurant helps local and national businesses connect with relevant audiences while receiving a useful consumable for its own operations.
FAQ's for Venues
Do we need to promote the brand?
No. You simply serve sugar as usual.
Is there a cost involved?
No. Sugar sachets are supplied at no charge.
Does this affect our branding?
No. It does not replace menus, signage or table branding.
Can we refuse a brand?
Yes. Heroes Advertising reserves the right to approve or decline any brand or campaign to ensure alignment with our family-friendly platform. Although, Venues may further choose to opt in or opt out of each campaign before it goes live.
Can we leave the Heroes Platform?
Yes. Participation is flexible.
Will the sugar sachets fit into my sugar bowls?
Yes. You might have to use a few less if you were using tubes. A square holder is advisable but all shapes and sizes are being used currently by venues.
Will I get sugar sachets all the time?
No. You will get sugar sachets each time an advertiser has selected your venue as one of the venues for their advertising campaign.
How will I know when my venue has been chosen by an advertiser?
You will receive an emailer informing you of the duration, brand and length of the campaign. This should assist you in your procurement to know for how long you will get free sugar sachets.
What happens if I run out of the advertising sugar sachets during a campaign?
Should your customers use up more than what you use for a month you can revert back to your own stock until the next month’s batch arrives.
Join the Heroes Platform Below!
Once you’ve signed up, please expect a verification call from our team. We’ll confirm your venue details and ask a few marketing-related questions to help us promote your venue to our advertisers.
PLEASE COMPLETE THE FORM BELOW AND CLICK SUBMIT.