Heroes Advertising
Advertising That’s Simple, Smart & Sweet
At Heroes Advertising, we believe in making memorable connections—not just ads.
This journey started back in 2008, when our founder, Lizel de Jager, first had the idea during an overseas trip. The concept stayed top of mind for years, but with a packed career in traditional and digital marketing management, events management, advertising, and retail store transformation, there was never time to bring it to life—until now.
With more than 20 years of experience in traditional and 5 years in digital marketing, we knew it was time to introduce something new to South Africa’s advertising landscape. In addition to street pole ads, billboards, radio, television, and printed media, the marketing landscape needed something brand new and innovative. And so, Heroes Advertising was born—a bold, first-of-its-kind platform that puts brands directly in the hands of diners through branded sugar sachets.
A Game-Changer for Brands
Remember when you’d picked up a sugar sachet to read the quote on the back? Now, imagine your brand being part of that experience. Imagine thousands of South Africans picking up the sugar sachet to see your brand and the product you are advertising.
A natural starting point for conversations between families, friends, colleagues, and business associates at coffee shops, restaurants, hotels, lodges, golf clubs, airport lounges, bed and breakfasts, houses of worship, and beyond—where people relax, engage, and connect. It’s an effortless, cost-effective, and highly targeted way to expand your reach, audience, and locations.
Who Can Advertise?
The beauty of Heroes Advertising is that any brand, big or small, local or international, can be part of it. You can apply this new creative advertising strategy to your next campaign, whether you’re in
- Retail & E-commerce
- Finance & Insurance
- Food & Beverage
- Hospitality & Travel
- Health & Wellness
- Automotive & Tech
- Entertainment & Media
- Technology and Electronics
- Property & Real Estate
- Telecommunications
- Education & Training
- Legal & Professional Services
- Fashion & Lifestyle
- Corporate & B2B Services
- … or any other industry!
A New Era for South African Marketing
This has never been done before in South Africa. Heroes Advertising is redefining marketing. Imagine your message travelling from the vibrant restaurants of Cape Town to the iconic Lighthouse in Umhlanga, weaving through the lively cafés of Johannesburg and Pretoria and reaching deep into the serene bushlands of Limpopo and Mpumalanga. From the vast Karoo in the Northern Cape to the bustling coastal hubs, your brand can connect with a highly sought-after audience—individuals who appreciate quality, luxury, and the finer things in life. Your product will be right in their hands no matter where they are.
Advertisers (you are the HEROES), Your New Sidekick Awaits
Ready to put your brand into the hands of thousands of potential customers? Choose your advertising package today and be part of South Africa’s newest marketing revolution. Click HERE to enquire!
Restaurants, Partner With Us
Your tables are more than just dining spaces—they’re brand-building platforms. Partner with us and let branded sugar sachets elevate guest experiences while introducing them to top brands. If you are a restaurant and want to start saving on sugar, click HERE to opt in.
What a sweet deal!